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Table de présentation pour un événement Unibroue


Case study

Symbol of sunny days, picnics in the sun and meals overflowing with freshness, the apricot inspired Unibroue to create a brand new Blanche de Chambly.


Following the popularity of its little blueberry sister, launched previously, this new fruity beer is the ideal companion for beautiful summer days with its fruit aroma, judiciously balanced by a delicate spicy touch and remarkable freshness.


To highlight this new arrival, a launch event was organized in the form of a mixology workshop led by Lawrence Picard, the man behind all Unibroue cocktails.


More than twenty guests, including 2 media, were able to get involved and create their own cocktails: the Abriconade and the Mûre Smash.

Host at the unibroue event
Poster for the unibroue apricot beer event


creative PR mailing

The mailing contained the new beer as well as a limited edition glass, in addition to everything needed to make the cocktails: a pitcher to encourage sharing, a kitchen towel embroidered with the Unibroue logo as well as a booklet of recipes.

Psst: FDM is behind the design of the recipe booklet , the souvenir bag, the cardboard and the panel!

Envoi de colis de relation de presse d'Unibroue
Personnes ayant assistés à l'événement de relation de presse d'Unibroue



10 PR mailing sent to traditional media


77 mentions in total


2 mentions in print media and 9 web articles, including an exclusive article promoting the 5 Unibroue cocktails.


8 UGC including 1 mention in a Twitch


91 Instagram Stories

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