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Digital Marketing and Press Relations Agency
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City of Longueuil
Road awareness campaign
In order to represent harmonious cohabitation on the road and the role to play of each person to ensure the safety of all, the City of Longueuil has launched a poster campaign, in collaboration with the SPAL (Longueuil Agglomeration Police Service).
Our mission
Educate and equip people by reminding them of (1) the correct behaviors to adopt at pedestrian crossings and in school zones and (2) reminding them that not all road users are equal, since some are much more vulnerable than others (think of small schoolchildren against heavyweights).
Result
A fun campaign with characterful colors that plays with familiar symbols and hits the nail on the head!
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