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Produits prêt à cuire Florettes avec une boite à lunch


Case study


Deploy a press relations campaign including sending a press release to traditional short-term media, creative mailings as well as two paid partnerships in order to promote the two new Florette ranges ( salad set with vegetable proteins and set of vegetables to cook with seasoned butter).


Florette is launching two new product lines: salad sets with vegetable proteins and cooking vegetables with seasoned butter. A small revolution in the vegetarianism and veganism industry as these are the salads with the highest protein content in North America!


PR mailing

The packages contained the essentials for a dinner on the go, including a lunch box and a set of wheat utensils in Florette colors, as well as three new flavors of meal salads and three new flavors of cooking vegetables.

Boite d'envoi avec les essentielles pour Florette
Diner sur le pouce de Florette



6 media mailing, 16 influencers mailing


61% conversion rate

26 total mentions including 5 mentions in traditional media

2 paid partnerships

General positivity rate of 100%

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