Digital Marketing and Press Relations Agency
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Reopening of the Mont Gabriel Hotel
Case study
A winning press relations campaign for the reopening of the iconic Hôtel Mont Gabriel
Two years after a major fire, the Mont Gabriel Hotel begins a new chapter by joining Marriott International's Tribute Portfolio, with a renewed vision that combines its historic charm with modernized facilities.
To highlight this remarkable transformation — a challenge successfully met in the highly competitive hotel industry — Agence FDM deployed a comprehensive media relations strategy aimed at maximizing the visibility of this iconic property, now designed to meet the getaway aspirations of today's travelers.
+ 27.5 million impressions
generated to date in renowned media such as La Presse, Le Devoir, Nightlife.ca, Coup de Pouce and many others.
A widespread cover in
22 print and digital media.
The visit of
5 content creators
during a turnkey getaway that led to significant visibility on social platforms:
Leveraging experience to keep a legacy of nearly 90 years alive
To promote the new facilities and the turnkey stay offer, a two-step public relations strategy was deployed.
Initially, targeted press relations efforts were undertaken with media outlets specializing in tourism and lifestyle. Emphasis was placed on the hotel's iconic character, its comprehensive resort offering, and its culinary excellence.
In a second phase, a tailor-made getaway was offered to content creators to introduce them to the reimagined destination—from the charming rooms to the welcoming common areas, including the wellness facilities, ski-in/ski-out access to Sommet Gabriel, not to mention the culinary experiences at Le Victor restaurant and Bar Hartford, where local flavors are in the spotlight. An experience entirely designed to encourage the sharing of engaging and inspiring content.