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Pot de caramel La Lichée avec des noix de cocos

La lichée

Case study

This first press relations campaign was very well received and generated real interest from the Quebec media. Superb mentions were also recorded from mega-influencers like Cynthia Dulude (202K subscribers), Sarah Couture (187K subscribers) and Kim Demers (66.8K subscribers). These are valuable mentions as these well-known personalities have a lot of influence and commitment. In addition, most of the media already knew the brand and were very curious to discover a great innovation.

Ambient photo of La Lichée vegan coconut caramel pot
Pot of vegan coconut caramel La Lichée

25

creative PR mailing

The packages contained the essentials to make the Chocolate Banana Popsicles and Vegan Coconut Caramel recipe. There were bananas, chocolate, vegan coconut caramel La lichée, sticks and pieces of almonds and coconut.

Psst: FDM is behind the design of the recipe box!

Recette avec le pot de caramel végan à la noix de coco La Lichée
Recette de banane au caramel végan à la noix de coco La Lichée

9.8 million

organic impressions

8 mailings to journalists with a conversion rate of 70%

 

1 interview with Le Soleil

 

40 mentions including 15 mentions in traditional media, both in lifestyle and business media.

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General positivity rate of 100%

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