THE STRENGTH OF EVENTS IN PUBLIC RELATIONS

In an industry as competitive as the beauty and hair color industry, redefining the standards of media visibility through engaging events is not only essential, but also a proven press relations strategy.

Clairol entrusted Agence FDM with the coordination of two media events aimed at strengthening brand recognition, offering a memorable experience and, ultimately, creating lasting and human connections that will lead the brand to remain top of mind with the media and consumers .

These events not only generated excellent feedback and established strong media relationships, but they also achieved their awareness goals while standing out in terms of engaging content.