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Purodora

Product label creation

The consumer buys a solution, not a product. Purodora Lab understands that. The Quebec brand, an expert in odor neutralizers, launched its very first collection of liquid hand soaps in 2022.

 

Our mission was to imagine and bring to life a signature and evocative universe that reflects the product experience for the entire new collection.

3 bottles of Purodora soaps
fond d'ambiance avec des poire et du romarin
bottle of soap on foam background

Creation

of 3 labels

We designed and produced the photos and visuals used to evoke the 3 scents of liquid hand soaps.

Savon purodora menthe et lime
Savon Purodora Poire et genévrier sur fond de mousse

29

creative submissions

4 media and 25 influencers had the chance to discover the new collection first. The package contained the 3 varieties of hand soaps and some flagship products that have made the brand famous.

1,134,996 impressions

18 mentions in total including 1 mention in La Presse

72% conversion rate

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