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Produits Kérastase

Salon Espace K

Case study

Boost e-commerce with an innovative marketing strategy:

The success of Salon Espace K

 

Salon Espace K, a leader in the hair care sector on the South Shore of Montreal, has joined forces with Agence FDM to revolutionize its approach to e-commerce with an insightful online marketing strategy.

 

Thanks to a digital content strategy and the creation of an effective ecosystem, enriched by multi-channel advertising campaigns and captivating newsletters, the show's electronic store saw its online sales and return on advertising spend (ROAS) increase. arrow.

Woman using Kérastase hair product
Kérastase Products
Hand holding a Kérastase product

Main objective: increase online sales

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We have implemented a strategy that includes various digital channels, including search engine advertising and specific campaigns on social media such as Facebook and Instagram.

 

This approach was meticulously developed to reinforce the objective of Salon Espace K:  generating sales through its boutique.

 

Through an optimized conversion funnel, our marketing strategy increased brand awareness, customer engagement and conversion, leading to performance that exceeded anticipated KPIs during key sales periods.

Campaign
 Black Friday

Investment of $1,900 for benefits of $12,900

ROAS (return on advertising spend) of 6.8

Completed transactions: 89 purchases

Purchase intentions: 848 add-to-cart

96,720 impressions

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Coffret des fêtes.gif

Campaign
Holiday gift package

Investment of $3,250 for benefits of $3,1,500

ROAS greater than 12

Completed transactions: 189 purchases

Purchase intentions: 1874 add-to-cart

321,274 impressions

The success of Salon Espace K: in summary

 

The synergy between Salon Espace K and Agence FDM has demonstrated that a well-designed digital content strategy and online advertising presence are crucial to excel in the competitive world of e-commerce.

 

The exceptional results of our multi-channel advertising campaigns and our in-depth analysis of e-commerce analytics and KPIs speak for themselves, highlighting the effectiveness of our marketing efforts. This valuable data will guide our future strategies to continue to boost online sales and the growth of Salon Espace K.

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