Authenticity on the menu

It was essential to position the brand's values such as authenticity, product quality and to show how the customer is at the heart of the Fromagerie Victoria experience.

 

The “carte blanche” strategy granted by the brand for its TikTok videos allowed us to attack this platform head-on by having fun with content creation.

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Goal: create content that resonates

To successfully generate visibility on TikTok, we based the content on three strong pillars:

 

Cravings

Decadent poutines, gourmet burgers, cheese curds and frozen desserts are part of Fromagerie Victoria's offering. We wanted to highlight the quality and taste of the products. Nothing is more salivating than a poutine well garnished with mild sauce and fresh cheese curds of the day.

 

Authenticity

We wanted to show that Fromagerie Victoria does not hide behind beautiful promises. What you see is what you get. Satisfaction guaranteed!

 

humor

You can't laugh at everything, but lightness and humor always perform well on TikTok, especially in this kind of niche.

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Successful tactics

Several tactics were used to propel Fromagerie Victoria content on TikTok and the budget allocated for amplification was not the only key to success.

 

To achieve this, Agence FDM made sure to create content with a catchy “hook” to capture attention from the first 3 seconds. We also included good hashtags and hidden keywords (for optimal organic SEO) in the published content.

 

Another tactic has been generating UGC (user generated content) and working with content creators to help propel the account further.