Digital Marketing and Press Relations Agency
Discover our new UGC program : Aspiring Creators
A wellness campaign for Wampole and its liquid range
Case study
Mandate
Deploy a press relations campaign including sending a press release to traditional short-term media, creative mailings as well as two paid partnerships in order to promote the two new Florette ranges ( salad set with vegetable proteins and set of vegetables to cook with seasoned butter).
Context
Florette is launching two new product lines: salad sets with vegetable proteins and cooking vegetables with seasoned butter. A small revolution in the vegetarianism and veganism industry as these are the salads with the highest protein content in North America!
Context
Florette is launching two new product lines: salad sets with vegetable proteins and cooking vegetables with seasoned butter. A small revolution in the vegetarianism and veganism industry as these are the salads with the highest protein content in North America!
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%
1 028 698
impressions
193 585 vues de vidéos
0,02 $ par ThruPlays
22 119 clics vers le site Web
2,947,902
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%
6 media mailing, 16 influencers mailing
61% conversion rate
26 total mentions including 5 mentions in traditional media
2 paid partnerships
General positivity rate of 100%