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Teintures Clairol

Clairol

Case study: Impact of events in PR

THE STRENGTH OF EVENTS IN PUBLIC RELATIONS

In an industry as competitive as the beauty and hair color industry, redefining the standards of media visibility through engaging events is not only essential, but also a proven press relations strategy.

Clairol entrusted Agence FDM with the coordination of two media events aimed at strengthening brand recognition, offering a memorable experience and, ultimately, creating lasting and human connections that will lead the brand to remain top of mind with the media and consumers .

These events not only generated excellent feedback and established strong media relationships, but they also achieved their awareness goals while standing out in terms of engaging content.

Room where Clairol's PR event took place
Root Touch-Up Dye Box
Box of Natural Instincts Bold dye

Focus on the Tie-Dye event

As part of its press relations , Agence FDM orchestrated a colorful summer event, featuring Clairol's Natural Instincts BOLD range.

  

This initiative, encouraging influencer marketing and recycling of clothing through dyeing, invited participants to express their creativity during a Tie-Dye workshop led by the talented Patricia Méthot from La Pimbêche.

  

It was the perfect opportunity to transform discarded clothes into unique pieces, while enjoying colorful cocktails and tasty bites.

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HIGHLIGHTS

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  • 26 media and content creators present

  • Over 1.5 million impressions , including 1.3 million impressions at the event!

  • 25 post-event creative press mailings

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Zoom on the Holiday

Event

For holiday media relations, Agence FDM set up a Meet & Greet event focused on festive hair trends, highlighting Clairol product lines.

  

Inviting a targeted selection of influencers and media to the enchanting setting of Bar George, the Clairol team shared pro tips on coloring trends and techniques, plus live demonstrations of easy-to-achieve festive hairstyles .

  

Each guest shared their experience through authentic content, thus contributing to the warm and friendly atmosphere of the event.

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HIGHLIGHTS

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  • 875,000 impressions (in just a few hours!)

  • 17 media present out of the target of 15

  • General positivity rate of 100%

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