Digital Marketing and Press Relations Agency
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La Cage - Sports brasserie
Case study
Winning content creation and social media strategies for La Cage
Food, beer and sports are the three pillars of content that have built the reputation of La Cage — Brasserie sportive. A reputation that FDM Agency strives to promote through content creation focused on storytelling and an impactful social media strategy.
Video has proven its effectiveness in the algorithm of different social platforms and remains the preferred format in the content strategy developed by Agence FDM for the La Cage restaurant chain, formerly known as La Cage aux Sports.
Whether with trendy content on TikTok, humorous clips with Les Grandes Crues or atmospheric segments, Agence FDM has been able to develop the perfect formula for an organic performance that enhances brand awareness and community engagement .
In figures: legendary publications
T he key to a successful publication on social networks lies in attractive storytelling, the choice of format (video being preferred) and the resonance of the content with the target audience.
With La Cage, community engagement is assured, especially when it comes to sharing authentic and interactive content, sprinkled with a touch of humor.
When a Facebook post April Fool's Day is a victim of its own success...
620,000 impressions
3,216 likes
770 comments
758 shares
30 records
When Les Grandes Crues talk about special promotions for the 40th anniversary of La Cage, here is the result...
When repeating a subscriber's comment allows you to ride a viral trend on TikTok...
597,000 views
4,749 likes
117 comments
374 shares
13 records
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Over 210 000 vues
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2 653 likes
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89 comments
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462 shares
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88 saves
Active community management
An effective social media strategy requires active community management. Every opportunity is good to engage in conversation with the community and with other brands relevant to the La Cage ecosystem, in order to build loyalty, engage and remain top of mind in the minds of consumers.
